ABOUT THE COURSE
YOUR CAREER IN BUSINESS AND SOCIAL MEDIA MARKETING
Believe it or not, Social Media Marketing is a common weak point in most businesses! What you learn throughout this comprehensive course can make a big difference to success in your own business or your employability working for companies in various industries.
Designed by leading experts, the Certificate in Business and Social Media Marketing aims to help you navigate the complex, rapidly changing world of digital marketing on the internet. You will be guided through hot topics such as advertising strategies on social media, websites and applications, capturing and converting customers, promotion communication and much more.
Upon completion, you will gain valuable knowledge to:
- Get a grip on digital marketing and business
- Learn to improve conversion and sales
- Upskill and make yourself valuable in the company
- Improve your own business processes
- Lay a foundation for more advanced studies
STUDY DURATION:
In this course, you can learn at your own pace, without any fixed due dates or deadlines. You study whenever you have the time and feel motivated to do so. The course typically takes around 300 hours to complete from beginning to end, and most students graduate within 12 months.
STUDY METHOD：
100% Online
START DATE:
Intake is open now.
CAREER OPPORTUNITIES
This certificate opens up the gateway for you to seek employment in various businesses, some career outcomes may require further training and /or qualifications.
- Social Media Specialist
- Digital Marketing Manager
- Campaign Manager
- Marketing Executive
CORE MODULES
1. Business Planning
- Introduction to business planning
- Focus and direction
- Legal and administrative requirements
- Developing objectives and strategies
- Planning for growth
- Risk management and contingencies
- Systems
- Marketing plans
- Operation plans
- Human resource plans
- Financial plans
2. Internet Marketing
- Scope and Nature of Social Media
- The Psychology of Internet Marketing
- Social Media Applications
- Websites, Advertising and Other Applications
- Capturing and Converting Customers
- Creating and Using Content
- Blogs and Newsletters
- Developing an Internet Marketing Program
3. Marketing Foundations
- Marketing and the Business
- Scope of Marketing Understanding Basic economics (eg. supply & demand)
- Target Marketing
- The Marketing Mix and Managing the Marketing Effort
- Product Presentation and Packaging
- Promotion Communication Skills
- Product Pricing and Distribution Pricing
- Customer Service Methods of Assessing Customer Satisfaction
- Market Research
- Organisations
Get Your Free Course Guide
ABOUT US
Courses4me
Courses4me is the leader in online education with decades of experience in both public and private education.
Our founders have a combined 30 years of expertise in education and training and have joined forces to deliver high-quality, low-cost education to anyone wishing to advance their career.
IS COURSES4ME ACCREDITED?
Yes. All of our courses are endorsed by the IARC (www.iarcedu.com) and accredited by ICOES (www.icoes.org). ICOES has an independent board of management that ensures that the Foundation operates in accordance with its purpose. It has an Advisory Board consisting of independent professors who developed and implemented the Accreditation Standards, a quality charter that is used for the annual review of prospective and existing accredited course providers.
